The survey found that 54 percent of brands are looking for immediate consumer affinity for a product after it's endorsed by a KOL, with 37 percent expecting a direct translation into sales.
调查发现,54%的品牌在获得KOL背书后,希望立即与消费者产生共鸣,37%的品牌希望直接转化为销售额。
"We see so much affinity for the Bang & Olufsen brand and products in China-and a big potential to grow our business even more," Schuytter said, adding the company has been implementing a strategy since April 2020, which includes an increased focus on China where it wants to build a strong foundation for growth.
Affinity Asia Pacific Fund V under Affinity Equity Partners will invest HK$2.80 billion ($360 million) into Towngas China Company Limited, representing 13.3 percent of the enlarged capital of Towngas China, the company said on Thursday.
The partnership with Affinity will enable Towngas China to accelerate its long-term vision to create an integrated, sustainable, and tangible smart energy business, built on three core pillars: integration, digitalization, and de-carbonization, the company said.
"Think about the emerging middle-income group over in China and how rapidly that's growing and the affinity of Chinese consumers for American brands," he said.
Therefore, sportswear brands are now growing their business to encompass lifestyle, and brands now are building an affinity with consumers by becoming part of the lifestyle trend and motivating consumers to be more active," the research organization said on its website.
Thanks to its Hong Kong origins, the company has developed an affinity for southern China, and has already built a strong presence in the area.
Suo Peng, minister counselor of the Chinese embassy in Tanzania, said that the CIIE has become a symbol for promoting an open world economy and economic globalization, and that it is an excellent platform that allows Chinese consumers to know and develop an affinity for products from Tanzania.
Indeed, a number of cooperation projects and productive mechanisms for equal dialogue have all become clear proof of China-Africa cooperation that is carried out in line with the principles of sincerity, real results, affinity and good faith, and with a commitment to the greater good and shared interests.
"The Chinese people have a natural affinity for the Aegean, and it is often a first choice for young Chinese honeymooners," Zhou said.
With a strong affinity for pets and a desire to provide them with the best care, pet owners — especially younger ones — are willing to pay for pet-friendly accommodations that align with their values and lifestyle even at rather lofty prices, said Zhang Xuyun, a hospitality industry insider.
A preclinical study showed JS016 expressed extremely high specific affinity to the SARS-CoV-2 receptor-binding domain on the spike protein blocking the virus from invading host cells.
The majority of these product users were born in the 1990s and 2000s, a generation known for affinity for interesting and "cute" designs.
The survey also finds that those who visit dealerships because of their affinity with the marque are quicker decision-makers, with 42.9 percent of them inking the deal within one week of their visit.
"Perhaps it is good after all to pick someone who is completely unstressed by all conceivable automobile scandals but who still has an affinity towards this important industry," Bernd Althusmann said, without suggesting names.
However, without a strong affinity for sports cars like in the West, merely some 200 cars were sold last year, far fewer than in the UK and the US, where Aston Martin sells around 1,000 cars a year.
In response to the Chinese market's affinity for SUVs, Mercedes-Benz will hold its market premiere of the new GLA SUV at this year's Auto China 2017 to impress audience.
Kenyan consumers have developed a strong affinity for Transsion's smartphone brands like Tecno thanks to their high quality, affordability and longer battery life, said Mwendwa.
As bipedal and predominantly land-based animals, human beings, while having an affinity with water, do not really count lakes and seas as part of our realm.
Cocktail bars put fiery liquor to the test as demand grows for drinks with differenceDrinks columnist Douglas Blyde began his affinity with baijiu when he was presented an intriguing looking bottle with a red ribbon around its neck in a shopping mall in China's Inner Mongolia autonomous region.
Recalling their previous meetings, Peng said China and Indonesia enjoy cultural affinity and close people-to-people bonds, expressing the hope that the two sides will enhance their friendship.