Four interactive games featuring the cartoon characters — polar bear Captain Barnacles, pirate cat Kwazii, medic penguin Shellington and biologist sea otter Shellington — were installed along the visiting route and a 4D version of an episode from the cartoon will be shown at the aquarium.

In addition, some 30 million households using Alibaba's set-top boxes and partnering smart TV platforms will be able to access these shows and hundreds of Disney movies, including blockbuster titles such as Pirates of the Caribbean, Beauty and the Beast and Frozen.

For instance, it used the Shanghai Disney Resort to pump up the opening of the movie Pirates of the Caribbean: Dead Men Tell No Tales.

Good story-telling has always been Disney's key to success, "whether it's Beauty and the Beast, Pirates of the Caribbean, or Star Wars, or Marvel's Avengers, they are movies and stories that are popular among consumers in China, in Brazil, in France, in Italy, all over the world.

Pirates of the Caribbean: Dead Man Tell No Tales is going to have its global premiere in Shanghai on Thursday.

The ceiling for compensation that pirates can face has risen to 5 million yuan－up from 500,000 yuan－when the cost to copyright holders, the benefit gained by violators or the copyright license fee is hard to put a value on.

At the Disney Resort in Shanghai, many lands are themed with blockbuster movies, which are box-office hits in China, such as Pirates of the Caribbean, Avengers and Toy Story.

Wu said there are still some pirate websites in the market, which earn advertising revenue by providing free reading services, although some websites have increased the purchase of copyrights since last year.

Some of the backshop boys even produced pirate products carrying fake trademarks of famous brands, or registered trademarks designed to be easily confused with the leading ones.