六级With the launch of interactive advertising, many of the dollars that went to the Internet will come back to the TV, says David Kline of Cablevision.

Cablevision的大卫·克莱恩（David Kline）表示，随着互动广告的推出，互联网上的许多资金将回到电视上。

六级Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years.

互动电视广告，允许观众使用遥控器点击广告，已经推出多年。

考研These labels encourage style-conscious consumers to see clothes as disposable-meant to last only a wash or two, although they don’t advertise that –and to renew their wardrobe every few weeks.

这些标签鼓励有时尚意识的消费者将衣服视为一次性的，只能洗一两次，尽管他们并没有做广告，而是每隔几周更新一次衣橱。

六级It is also easier for a dissatisfied company to give its account to another agency than it would be to fire their own advertising staff.

对一家不满的公司来说，向另一家代理机构提供账目比解雇自己的广告人员更容易。

六级These are likely to have more resources andmore knowledge about all aspects of advertising and advertising media than single company.

与单个公司相比，这些公司在广告和广告媒体的各个方面可能拥有更多的资源和更多的知识。

六级It has made TV advertising easily accessible to viewers.

它使电视广告更容易被观众接受。

考研These labels encourage style-conscious consumers to see clothes as disposable一meant to last only a wash or two, although they don't advertise that一and to renew their wardrobe every few weeks.

这些标签鼓励有时尚意识的消费者将衣服视为一次性的一虽然他们没有做广告，但它的意思是只能洗一两次一每隔几周更新一次衣橱。

四级He advertises a lot on radio and in newspapers.

他在电台和报纸上做了很多广告。

六级About a year ago, I flew to Singapore to join the writer Malcolm Gladwell, the fashion designer Marc Ecko and the graphic designer Stefan Sagmeister in addressing a group of advertising people on "Marketing to the Child of Tomorrow".

大约一年前，我飞往新加坡，与作家马尔科姆·格拉德威尔、时装设计师马克·埃科和平面设计师斯特凡·萨格迈斯特一起，就“面向未来儿童的营销”向一群广告人发表演讲。

六级Yet virtually no providers of goods or services rely on this alone, butuse paid advertising instead.

然而，几乎没有一家商品或服务提供商仅仅依靠这一点，而是使用付费广告。

六级Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed by the Federal Trade Commission.

根据联邦贸易委员会的提议，声称对环境友好的产品制造商将面临更严格的规则，规定如何向消费者宣传这些产品。

六级The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased.

最好的广告形式可能是口碑广告，当人们告诉朋友他们所购买的产品或服务的好处时，就会出现这种广告。

六级Indeed many organizations also useinstitutional or prestige advertising which is designed to build uptheir reputation rather than to sell particular products.

事实上，许多组织也使用机构或声望广告，旨在建立其声誉，而不是销售特定产品。

六级The amount spent on interactive advertising on television is still small.

在电视互动广告上的花费仍然很少。

六级It's been the year of interactive television advertising for the last ten or twelve years, says Colin Dixon of a digital-media consultancy.

一家数字媒体咨询公司的科林·迪克森（Colin Dixon）说，在过去的十年或十二年里，这是互动电视广告的一年。

四级Someone having a college degree in advertising.

拥有广告专业大学学位的人。

四级Angeleno say about advertising his business.

Angeleno谈到了他的商业广告。

四级Setting guidelines for advertising on websites.

为网站上的广告制定指导方针。

六级Interactive television advertising has been under debate for the last decade or so.

互动电视广告在过去十年左右一直处于争论之中。

六级That is why government has historically intervened, banning advertising, imposing health warnings and punitive ( ' , 惩罚性的) duties.

这就是为什么政府历来进行干预，禁止广告，实施健康警告和惩罚性（'，惩罚性的) 职责。

考研For someone moving from finance to advertising, maybe they want to look more “SoHo”.

对于一个从金融业转向广告业的人来说，也许他们想看起来更像“SoHo”。

六级Magna, an advertising agency, reckons it will be worth about $138 million this year.

麦格纳，一家广告公司，估计它今年将价值约1.38亿美元。

六级The client company generallygives the advertising agency an agreed budget, a statement of theobjective of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers.

客户公司通常会向广告公司提供一份商定的预算、一份广告活动目标说明，即一份简要说明和一份关于要传达给目标客户的信息的总体广告战略。

六级It is advertising electronic products.

它是电子产品的广告。

六级It proves the advantage of TV advertising.

这证明了电视广告的优势。

六级It has placed TV advertising at a great disadvantage.

它使电视广告处于极大的劣势。

高考These advertise the presence of chicks to adults; they might also encourage our chick to start calling as well.

这些广告向成年人宣传小鸡的存在；他们也可能鼓励我们的小鸡也开始打电话。

六级So what I suggest is not that we just give them a sum of money, but that we offer to pay for something specific like travel or something, and that in return, we ask for our name to be printed prominently in the program, and that they give us free advertising space in it.

因此，我的建议不是我们给他们一笔钱，而是我们提供一些具体的东西，比如旅游或其他东西，作为回报，我们要求在节目中突出地打印我们的名字，他们在节目中给我们免费的广告空间。

六级In theory, interactive advertising can engage viewers in a way that 30-second spots do not.

从理论上讲，互动广告可以吸引观众的注意力，而30秒的广告则不然。

六级Interactive television advertising will become popular in 10-12 years.

互动电视广告将在10-12年内流行起来。

六级Although large companies could easily set up their own advertising departments, write their own advertisements andbuy media space themselves, they tend to use the services of largeadvertising agencies.

虽然大公司可以很容易地建立自己的广告部门，自己写广告，自己购买媒体空间，但他们倾向于使用大型广告公司的服务。

六级A new effort led by Canoe Ventures, a coalition of leading cable providers, aims to make interactive advertising available across America later this year.

由领先的有线电视提供商组成的联盟Canoe Ventures领导的一项新努力旨在今年晚些时候在美国各地推出互动广告。

六级Google's business model has always been to provide information for free, and sell advertising on the basis of the traffic this generates," points out James Grimmelmann, associate professor at New York Law School.

谷歌的商业模式一直是免费提供信息，并根据由此产生的流量销售广告，”纽约法学院副教授詹姆斯·格里曼（James Grimmelmann）指出。

六级She has just graduated from college and got a job at an advertising agency when she began to sense that something strange was going on inside her body.

她刚从大学毕业，在一家广告公司找到了一份工作，这时她开始感觉到自己体内发生了一些奇怪的事情。

六级Television advertising could do with a boost.

电视广告可以起到提振作用。

四级But I advertise a lot on radio and in local newspapers.

但我在电台和当地报纸上做了很多广告。

考研An old saying has it that half of all advertising budgets are wasted-the trouble is, no one knows which half.

有句老话说，一半的广告预算被浪费了。问题是，没人知道是哪一半。

六级They may be due to the novel way of advertising.

这可能是由于新颖的广告方式。

六级They signify the popularity of interactive advertising.

它们标志着互动广告的流行。

高考Google initially used the data collected from users to target advertising better.

谷歌最初使用从用户那里收集的数据来更好地定位广告。

高考A local farmer told them the dog sounded like one advertised as lost in the local paper.

一位当地农民告诉他们，这条狗听起来像是当地报纸上刊登的走失广告。

六级Interactive television advertising has not achieved the anticipated results.

交互式电视广告并没有达到预期的效果。

六级But why don't we offer to pay for the printing of the programs ourselves on condition that on the front cover there's something like This program is presented with the compliments of Norland Electronics, and free advertising of course

但是我们为什么不自己支付节目的印刷费用，条件是在封面上有类似于这个节目的内容，并得到诺兰电子公司的赞扬，当然还有免费广告

四级He hardly needs to do any advertising nowadays

他现在几乎不需要做任何广告

六级It has boosted the TV advertising industry.

它促进了电视广告业的发展。

六级While providing information for free, Google makes money by selling advertising

在免费提供信息的同时，谷歌通过销售广告赚钱

六级Interactive television advertising is successful when incorporated into situation comedies.

当互动电视广告融入情景喜剧中时，它是成功的。

六级Advertising informs consumers about the existence and benefits ofproducts and services and attempts to persuade them to buy them.

广告告知消费者产品和服务的存在和好处，并试图说服他们购买。